I have seen firsthand the benefits of hiring sales people for aptitude and attitude over technical product knowledge. In a remote work environment, where face-to-face interactions are limited, it is more important than ever to have sales people who are able to build rapport and trust with potential customers over the phone or video chat. This requires a high level of emotional intelligence and communication skills, which are essential for building relationships in a virtual setting.

Technical product knowledge is also important, of course, but it is something that can be learned on the job. What cannot be taught is aptitude and attitude. These are the qualities that make a salesperson successful, and they are essential for building relationships and closing deals in a remote work environment.

Here are some of the benefits of hiring sales people for aptitude and attitude:

• They are more likely to be successful in a remote work environment. As mentioned above, aptitude and attitude are essential for building relationships and closing deals in a virtual setting. Technical product knowledge is important, but it is something that can be learned on the job.
• They are more likely to be a good fit for your company culture. Salespeople with strong aptitude and attitude are typically more positive and upbeat, which can be a great addition to any team. They are also more likely to be self-motivated and driven, which are important qualities in a salesperson.
• They are more likely to stay with your company for the long term. Salespeople with strong aptitude and attitude are typically more invested in their work and their relationships with their customers. They are also more likely to be satisfied with their work, which can lead to lower turnover rates.

If you are looking for sales people who will be successful in a remote work environment, I recommend hiring for aptitude and attitude over technical product knowledge. These are the qualities that will make your sales team successful, and they are essential for building relationships and closing deals in a virtual setting.